SOCH is a mental health promotion initiative started by two registered nurses from Brampton, tailored at providing the South Asian community with education, awareness, and resiliency for mental health. As a community initiative, SOCH’s aim is to first ‘start the mental health conversation’ to break the stigma in the South Asian community and second, to empower the community with the skills and knowledge to navigate the mental health system, support loved ones, and most importantly, take a preventative approach to caring for one’s overall well being.